Smartphones have changed the way people experience almost everything. It has changed the way people shop, find answers, inquire about services, find a location, and so much more. Our smartphones are what we turn to when we have something to do — or when we have nothing to do whatsoever.
Mobile Browsing Is Here to Stay
No matter what the task is, whether it's gift shopping or looking for a local service or researching a topic or comparing prices — mobile browsing of the internet is here to stay and any website that is not mobile friendly is losing customers. It's that simple.
Think about your own browsing habits. How often do you reach for your phone instead of sitting down at a desktop computer? Chances are, the majority of your daily internet usage happens on a mobile device. Your customers are no different.
What Does Mobile Friendly Mean?
A mobile-friendly website is one that is designed and developed to work seamlessly across all devices — smartphones, tablets, and desktops alike. This means:
- Text is readable without zooming or horizontal scrolling
- Navigation menus are easy to tap and use
- Buttons and links are properly sized for touch screens
- Images and content scale appropriately to the screen size
- Page load times are optimized for mobile connections
Is Your Website Mobile Friendly?
Google provides a free Mobile-Friendly Test that will analyze your website and report if the page has a mobile-friendly design. If your site fails the test, it's time to take action.
Not only does a non-mobile-friendly site frustrate visitors, but Google also uses mobile-friendliness as a ranking factor. This means that if your website isn't optimized for mobile, it will rank lower in search results — making it harder for potential customers to find you in the first place.
Take Action Today
If your website isn't mobile friendly, you are losing customers every single day. The good news is that converting your website to a mobile-responsive design is something we can help with. Don't let your online presence fall behind — reach out to us and we'll make sure your website works beautifully on every device.