One of the most important parts of a marketing strategy and overall business exposure is likely the website that you put online for your clients and potential customers to view. Not only does a businesses website represent a company’s brand beliefs and unspoken consumer promises, but it many times serves as the main or only persuasive source of conversion that a person might see before making the decision to patronize your enterprise, or to move on to find another vendor. A website is very strongly effective in speaking to your clientele, for the times when you are not present to sell yourself.
But what many business owners fail to remember is that what worked yesterday may no longer work today. In business and sales, things change, and they change quickly. For your website to be effective, it must keep up, not only to match the evolution of your business, but also to present what is fresh, captivating, and new in your market.
Let’s take a look at a few of the key to pay attention to keep your website’s effectiveness growing alongside your business.
Optimize, optimize, optimize!
We hear the word ‘optimize’ a lot when it comes to online endeavors and website design but what does it really mean? Here, it means that as a business owner, it pays for you to pay detailed attention to how current the programming and presentation of your website is. It may seem like a no brainer, but most don’t do it. More than eighty percent of business websites are outdated and a whopping sixty percent have not even received the upgraded programming required to enable them to display properly on tablets or smartphones! Left undone, these basics of web design optimization not only prevent precious new customers from finding you, but also discourage those who do find you from having trust in your offerings.
Align with your brand.
A brand includes all of the specific identifiers that are associated with your company, service, or product. From distinct logos, slogans, business practices, and corporate beliefs, it is the strength of a company’s brand that not only attracts sales, but also keeps customers coming back. In every successful business, as the business grows the brand grows. Your website design needs to reflect the most up to date version of your brand so that it will properly represent you to the world and assist your company in continued growth.
Website’s user experience test is one of the best ways to quantify the effectiveness of the website you have. Do people find your website easy to understand? Is it clear where to click next for more information, or is it easy for them to sign on as a client? If your website is not converting visitors into new clients, a website redesign focusing on traffic conversion just what is in store. If you don’t know if your website is up to date with the growth of your business, we can help. Contact us today, and we’ll get you going in no time.